Marketing Automation

Cloud based University ERP module for Marketing Automation

Today most of the universities wish to have a specialized kind of arrangement that can help in making the marketing processes as well as campaigns, an easy task to handle. In this domain marketing automation software does a wonderful job. It helps in a lot of ways like providing effectiveness of communication at all the levels, helps in improving collaboration, reduces the time absorbed in database handling and ensures real time visibility at all the times. This software does a remarkable job for managing applications as well as tracking all the information. The entire database can be managed from a single setup and also helps in email campaigns, creation of target lists, personalization of emails etc. The module becomes easy for the office administration to track the students who are showing potential interest in the various courses and they can be contacted without any delay. It helps in boosting the sales revenues to a great extent.

Advantages of marketing automation are


  • All the applications for various courses can be handled with the help of this software and the tracking process is very simple and time saving.
  • Easy to manage the leads as customized mails can be sent to the target segment of students and later on all the details can be easily tracked as who has shown interest and in which course.
  • Manages all the data and vital information related to pre admission and final admission process.
  • Whether it is the process of recording of the details of students, the courses allotted to them, their batch, section, fees etc everything can be updated with the help of this
  • Gets your products to market quickly and efficiently.
  • Combine robust management with built-in intelligence to drive smarter, quicker decision-making.

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